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Chrysler Swot Analysis
 
 
Chrysler
S.W.O.T Analysis

Problem: How can Chrysler return to the prosperity they had once achieved and convince consumers to purchase their vehicles again?

Strengths
- New owner Cerberus allows Chrysler to make quicker decisions because they are a private company.- Have a goal to give a return to its investors.- Have successful divisions in Dodge and Jeep.- At Chrysler there in now an emphasis on working fast.- They realize that there is a major problem with the company and are doing everything they can to fix it.- Now have a new Interior Design Studio which was used on the 2009 Dodge Ram.- Are starting to study customer preferences early to limit changes in the design cycle.- Has collaborated with Tata Motors Limited of India. Their all-electric Ace mini truck will be sold through Chryslers Global Electric Motorcars division. - Private ownership means they don't have the statutory requirements of a public company.

Weaknesses
- Poor relationship with dealers, suppliers and the American consumer.- CEO Bob Nardelli has very little experience in the automotive industry.- Chrysler has operational problems and high costs.- Last year they stopped production on the Neon (their best known small car).- Are behind in R&D and announced they would be introducing an electric vehicle in three to five years when most of their competition will have them sooner.- Being a private company makes it harder to go to capital markets for money.- Under past ownership they used to build vehicles that dealers didn’t want, didn’t order and couldn’t sell resulting in a time consuming mess that needs to be cleaned up.- After 8 years of foreign ownership Chrysler has been stripped of traditional corporate functions including human resources, legal and financ ...
 
 
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Franchise Vs. Business Opportunity

To the untrained eye, franchise and business opportunity investments look pretty much the same. Both invite you to purchase a package of goods and services and business concepts. Both offer you the chance to capitalize on a business idea that has already proved to be successful. Both provide some training, handholding and access to a valuable marketplace.
In reality, though, there are huge differences between the two concepts. While these fundamental distinctions sometimes appear subtle, detecting and understanding them can help you protect yourself when you take the plunge into your new business.
If there's one telltale difference between a franchise and a business opportunity, it's the role of a trademark. The licensing of trademark rights is a hallmark of franchising: Every franchisee of a McDonald's, Subway or Holiday Inn is operating under a trademark license. The consistent image portrayed by these and other franchise systems symbolizes their strength in the marketplace, and is the direct result of a trademark license. If a program grants you the right to operate under a trademark owned by the seller, you're most likely looking at a franchise rather than a business opportunity.

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